When it comes to designing a logo, the challenge isn't in creating a design, but rather creating something that is simple enough for people to understand yet be different and multi-dimensional so people will remember it. For me, Sabre has created a design and logo that sets them apart. Sabre uses a simple sans serif type but instead of a regular A in their name they use a triangle. In doing so, the name becomes multi-dimensional and the meaning of their name does not get confused. Some how, its easy to make a connection that the triangle stands in place of the A. "Sabre" has artistic appeal with the sense of minimalism. As for their actual logo, the diagonal lines, its amazing that a set of lines can look so cool. I can't tell if its my perception of Sabre (thinking the company is pretty rad) that makes those set of lines cool or that I just appreciate how simple the design is. If that same logo was used for a coffee company would I still think its cool?
No comments:
Post a Comment