I was always aware of the ever present advertising "big brother" that was everywhere we looked and is such an integral yet overlooked part of our lives. Based on an article titled, "Cutting Through Advertising" featured on CBS, studies have shown that consumers are exposed to around 5,000 ads daily compared to just 500 daily in the 1970s. Now being an advertisement major I enjoy the art and ideas that flow through ads, however I also debate the fact of how much advertising is too much and when can we draw the line on marketing to consumers. When visiting Time Square I realized that they really push the envelope when it comes to trying to get your attention. Comparatively, San Francisco seems like chump bait when it comes to advertising. In Times Square, its the most interesting ad that gets your attention and ultimately beats out the rest of the competition. Unfortunately, every company or organization knows this basic marketing principle, and they exploit it to the T. This ultimately leads to a plaza of flashing boards, bright text, slogans, logos, and changing billboards all fighting for the 30 seconds you'll spend looking at an ad. Its a sight to see, its 10pm and the sky is still lit with the glow of flashing signs.
No comments:
Post a Comment