Lit Quake

I noticed this ad in the labyrinth of Kalmanovitz and I thought it was interesting because an object, the thought bubble, was used as a "Q" in Quake. I liked it because it served a duel purpose, serving as a letter and symbolizing the principle of the festival. It made the text a lot more dynamic and more meaningful. Its not often text is fused with objects such as the thought bubble to display the message in a clear way and yet add a sense of a abstractness to it. The sans serif font adds to the simplicity of the message while still giving off a modern, somewhat minimalist view.