While working on our latest type specimen project, I came across a pretty distracting challenge: How to create a piece without going to far away from the principles of the type. I was having trouble using the design of the actual typeface dictate my layout and visual makeup. Rather, I was creating layouts that had images with the typeface as a secondary visual aspect. Looking at type specimens such as this one made me rethink my work. I needed to create something that made the typeface the focal point and let that, in turn, make the design of the page.
No comments:
Post a Comment