Wednesday, November 28, 2012
Gill Sans
Looking at this type specimen featured in the rare book room, my first impression was how simple it was compared to the Helvetica type specimen that we were shown in our project three brief. Upon further looking into it though, I realized that with simplicity, the specimen also has a range of small technical values that make it interesting. I like the fact that the bordering sentences on the edge of the layout is not what attracts your attention first, even though its in red. In addition, I like the contrast of font size as the text in the middle goes down. This layout is something I look at as using the core principles of type to predict its design. Its not too complex which is refreshing in todays world, where more is not enough.
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