Simple yet intricate

When it comes to designing a logo, the challenge isn't in creating a design, but rather creating something that is simple enough for people to understand yet be different and multi-dimensional so people will remember it. For me, Sabre has created a design and logo that sets them apart. Sabre uses a simple sans serif type but instead of a regular A in their name they use a triangle. In doing so, the name becomes multi-dimensional and the meaning of their name does not get confused. Some how, its easy to make a connection that the triangle stands in place of the A. "Sabre" has artistic appeal with the sense of minimalism. As for their actual logo, the diagonal lines, its amazing that a set of lines can look so cool. I can't tell if its my perception of Sabre (thinking the company is pretty rad) that makes those set of lines cool or that I just appreciate how simple the design is. If that same logo was used for a coffee company would I still think its cool?

technology and interactivity

With the technology boom that is happening in the prime time of our lives, its easy to adjust with new forms of technology that may be produced. The generation gap between us and our parents is so clear when it comes to technology. It seems that any new technical product that comes out (ipods, computers, tablets), we can pick up and know how to use it right away. However, our parents and the people of their generation cannot do this so naturally. Throughout the city, I am beginning to see a presence of electronic billboards at bus stops. Some feature games that you can play, or some interactivity that draws you in. Just the other week in downtown I saw an e-board that let you explore the depths of the ocean and look at different marine life (promoting the Aquarium of the Bay). Technology has become so mixed within our daily lives and its beginning to become infused with more and more aspects, such as advertising. Its interesting to think about how much technology will rule our lives in the future and what new technology is gonna create the gap that we have now (between us and our parents per say) that will separate our generation and the next.

1984 by George Orwell

I was always aware of the ever present advertising "big brother" that was everywhere we looked and is such an integral yet overlooked part of our lives. Based on an article titled, "Cutting Through Advertising" featured on CBS, studies have shown that consumers are exposed to around 5,000 ads daily compared to just 500 daily in the 1970s. Now being an advertisement major I enjoy the art and ideas that flow through ads, however I also debate the fact of how much advertising is too much and when can we draw the line on marketing to consumers. When visiting Time Square I realized that they really push the envelope when it comes to trying to get your attention. Comparatively, San Francisco seems like chump bait when it comes to advertising. In Times Square, its the most interesting ad that gets your attention and ultimately beats out the rest of the competition. Unfortunately, every company or organization knows this basic marketing principle, and they exploit it to the T. This ultimately leads to a plaza of flashing boards, bright text, slogans, logos, and changing billboards all fighting for the 30 seconds you'll spend looking at an ad. Its a sight to see, its 10pm and the sky is still lit with the glow of flashing signs.

Old School Cool

While doing my research on the typographic period of the late 19th century to the early 20th century, I came across a lot of interesting artwork. For most, I was surprised to find that the artistic appeal in some of the work created some years back could still appeal to the audience of modern day. Out of all the images I've looked at for my project, I would have to say the one featured here is the most appealing to me. The simplicity in design of the text matched with the four gentleman combine to create a composition that uses so little to make it seem modern. How the guys are dressed and are standing play a big part in it too, its the old school cool. What really hits that home is when you read the actual text after analyzing the design. It sparks this sense of revolution and change, that old school cool.

Lit Quake

I noticed this ad in the labyrinth of Kalmanovitz and I thought it was interesting because an object, the thought bubble, was used as a "Q" in Quake. I liked it because it served a duel purpose, serving as a letter and symbolizing the principle of the festival. It made the text a lot more dynamic and more meaningful. Its not often text is fused with objects such as the thought bubble to display the message in a clear way and yet add a sense of a abstractness to it. The sans serif font adds to the simplicity of the message while still giving off a modern, somewhat minimalist view.