Math?

I am not attempting to give anyone a math lesson, so don't click away and fight that eight grade panic that we all get before a geometry test. I wanted to post this geometry sketch and calculations on here because I wanted to recognize the design that this image portrays. Its unusual for me to think that math can have any appealing values to it at all, but when researching geometry (because futura is a geometric typeface) I came across this simple yet defined calculation. Much of the work done in the era of Edward Johnson and Herbert Bayer looked very similar to this one and I thought that was very interesting. Maybe, just maybe, math isn't the terror that I thought it to be.

Project 3 Trials: Pt II

Adding to the last post, I have made this layout in order to break away from the usual text on a spread. However, the challenge I face is designing a spread where the design doesn't take away from the typographic aspects of my assigned typeface (futura). In other words, I don't want to take the spotlight away from the type. For this project, this may be the hardest challenge for me. Finding the balance between design and focus on type is crucial, and this factor can either make or break any advertisement.

Project 3 Trials

In regards to project three, I find myself in a rut of sorts. For me, its kinda hard to design a full layout just using the type and letting that dictate the entire mood for the project. I feel that if I try and combine words and numbers together, I'll just be mirroring our project 2 layouts. I made this layout in attempts to move away from the redundancy, I am still in the process for designing a more unique layout.